Progressive Disclosure
Show the simple version first and reveal complexity only when it is asked for.
What it is
New users need a small, clear set of choices. Experienced users need depth. Progressive disclosure serves both by hiding advanced options behind a deliberate action, so the first screen stays light and the power is still there for people who go looking.
The research
Interfaces that staged features behind an explicit "more" step reduced errors and improved task completion for novices without slowing experts.
Nielsen, 2006
How to use it
Onboard in steps
Ask for one thing per screen during setup. Momentum matters more than completeness.
Collapse the advanced settings
Put filters, integrations and preferences behind an accordion. The people who need them will open it.
Unlock features by usage
Introduce a capability the first time it becomes relevant, not on day one.
Related
Sources that shaped this entry: growth.design.