01
Positioning
Who you're for and why you win.
Fractional CMO
Fractional CMO in Sydney. Senior marketing leadership, without the $300k hire.
A fractional CMO gives you a chief marketing officer part-time: the strategy, the ownership and the judgment of a senior marketing leader, for a fraction of the cost of a full-time executive. I work with founders and leadership teams in Sydney and across Australia who want strategy and execution from the same person.
$0M+
Ad spend managed
0x
Inbound pipeline at Basiq
0+
Brands worked with
0+
Years of experience
Who this is for
A good fit if
- You've found product-market fit and founder-led marketing has stopped scaling
- You need senior judgment before a full-time CMO makes sense
- You're in SaaS, professional services, construction, property or trades
Not a fit if
- You want a list of tactics without owning the outcome
- You need a full in-house team from day one
What I own, end to end
Sequenced so channels switch on once the positioning is ready.
02
Brand
Identity and messaging that sales can use.
03
Website
A site built to convert, not just to exist.
04
Paid media
Meta, Google and LinkedIn, run on unit economics.
05
Lead gen and outbound
Systems that fill the pipeline every week.
06
Lifecycle
Nurture, reactivation and retention.
07
Reporting
One view of pipeline and revenue, board-ready.
08
Team and vendors
Hiring, briefing and managing the people who execute.
How it starts
- 01
Diagnostic
Two weeks inside your data, funnel and team.
- 02
90-day plan
A prioritised plan, not a 50-page deck.
- 03
Build
Positioning, site and the first channels go live.
- 04
Compound
Every campaign builds on the last.
How we'll work together
Same senior leadership, same price. The only question is which seat I'm in. On our first call I'll tell you which one actually fits how you operate.
You fly · I'm in the right seat
Copilot
For teams that already have marketing muscle and need senior judgment on tap, not someone to run it. You set the agenda and drive execution. I bring strategy, gut-checks on your campaigns and copy, and pattern-matching from a decade across banks, telcos, fintech and trades, on call over async and standing strategy sessions. You're buying decision quality and speed.
I fly · you're my crew
Captain
For founders without senior marketing leadership who want a proven system installed and run. I own direction and the funnel, run the playbook step by step, set the cadence, and deliver board-ready reporting. Your team executes. You get a marketing leader and a playbook, not just advice.
Either seat, same retainer. I'll tell you which one fits on the first call.
Open to equity or profit-share. Compensation can be a straight cash retainer, a mix of cash and equity, or profit-share. For early-stage companies where cash is tight but the upside is real, an aligned structure usually beats a pure retainer for both of us.
Questions
What is a fractional CMO?
A senior marketing leader who works part-time across a small number of companies. You get CMO-level strategy and ownership without the cost of a full-time executive.
How much does a fractional CMO cost in Australia?
Typically a monthly retainer somewhere between a senior contractor and a quarter of a full-time CMO package, depending on days per week. I quote a flat monthly fee after the first call, and I am open to equity or profit-share for early-stage companies.
When does it make sense?
Usually after product-market fit, when founder-led marketing stalls and you need a plan and a system before hiring a full team.
How is this different from an agency?
An agency executes a brief. I own the outcome, write the brief, and manage whoever executes it, including agencies.
How is it different from a consultant?
Consultants recommend. I stay to implement, measure and adjust with your team.
How many days a week?
It depends on the seat. Copilot is a few hours a fortnight; Captain is a set number of days each week. We agree it on the first call.
Do you work outside Sydney?
Yes. I am based in Sydney and work with companies across Australia and New Zealand, mostly remote with on-site days where it helps.
Let’s bring your idea to life
Tell me about your business and what you want digital marketing to do for it. I’ll come back with an honest view on whether I can help.
Or reach me directly at ben@compoundgrowth.au