01
Acquisition
Paid social, search, outbound and partnerships, sequenced by unit economics.
Head of Growth
A head of growth for hire, without the twelve-week recruit.
A head of growth owns the number: the acquisition channels, the funnel from signup to revenue, the experiments that move it and the reporting that proves it. I do that job on a fractional basis for startups and scale-ups that need the role filled now, with someone who has done it in-house at Basiq through its acquisition and across a decade of paid media and lifecycle work.
0x
Inbound pipeline at Basiq
0x
Non-brand search traffic at Basiq
0k
Paid subscribers for Zero Co in 4 weeks
$0k+
ARR for a subscription brand, from zero
Who this is for
A good fit if
- You have a product people use and need acquisition to scale beyond referrals and founder networks
- You want experiments run every week, measured against pipeline or revenue rather than clicks
- You need someone who can run the ads, the lifecycle and the analytics, not just set direction
Not a fit if
- You want brand awareness with no path to a revenue metric
- You are pre-product and need customer discovery rather than growth
What I own, end to end
Sequenced so channels switch on once the positioning is ready.
02
Activation
Onboarding and first-value paths that turn signups into users.
03
Retention and lifecycle
Email, SMS and in-product journeys that keep revenue compounding.
04
Experimentation
A weekly cadence of tests with a clear backlog and honest readouts.
05
Analytics
GA4, attribution and a dashboard the whole team reads.
06
Landing pages and CRO
Pages and funnels built to convert, tested and iterated.
07
Content and creative
Ad creative and content systems that feed every channel.
08
Team
Briefing and managing freelancers, agencies and your first growth hires.
How it starts
- 01
Audit
Two weeks in your data, funnel and channels to find the biggest lever.
- 02
Growth model
The metric that matters, the inputs that drive it, and a 90-day plan.
- 03
Run
Weekly experiments, campaigns and lifecycle builds, reported every Friday.
- 04
Hand over
A playbook and a team your first full-time head of growth inherits.
How we'll work together
Same senior leadership, same price. The only question is which seat I'm in. On our first call I'll tell you which one actually fits how you operate.
You fly · I'm in the right seat
Copilot
For teams that already have marketing muscle and need senior judgment on tap, not someone to run it. You set the agenda and drive execution. I bring strategy, gut-checks on your campaigns and copy, and pattern-matching from a decade across banks, telcos, fintech and trades, on call over async and standing strategy sessions. You're buying decision quality and speed.
I fly · you're my crew
Captain
For founders without senior marketing leadership who want a proven system installed and run. I own direction and the funnel, run the playbook step by step, set the cadence, and deliver board-ready reporting. Your team executes. You get a marketing leader and a playbook, not just advice.
Either seat, same retainer. I'll tell you which one fits on the first call.
Open to equity or profit-share. Compensation can be a straight cash retainer, a mix of cash and equity, or profit-share. For early-stage companies where cash is tight but the upside is real, an aligned structure usually beats a pure retainer for both of us.
Questions
What does a head of growth do?
Owns the metric that drives revenue and the system that moves it: acquisition channels, activation, retention, experimentation and analytics. The role sits between marketing, product and sales.
Head of growth or fractional CMO, which do I need?
A fractional CMO leads the whole marketing function, including brand and positioning. A head of growth is closer to the funnel and the experiments. If your positioning is settled and you need the number to move, head of growth. If you are still working out who you are for, start with the CMO seat.
How does a fractional head of growth work?
A set number of days each week, embedded with your team, running the growth cadence. I bring the channels, the tools and the reporting, and I hire and manage the specialists as we scale.
What stage of company do you work with?
Post product-market fit startups and scale-ups, plus established SMBs that want a growth function for the first time. SaaS, fintech, professional services, DTC and trades.
Are you available for a full-time head of growth role?
I work fractionally across a small number of companies. For the right business I am open to a larger commitment, including equity or profit-share.
Let’s bring your idea to life
Tell me about your business and what you want digital marketing to do for it. I’ll come back with an honest view on whether I can help.
Or reach me directly at ben@compoundgrowth.au