Ben Myatt-Bocarro, Fractional CMO and Head of Growth

Ben Myatt-Bocarro

Open for new projects

Senior marketing leadership for founders who need revenue, not reports.

$40M+ in paid media turned into profitable growth for 30+ brands, from a fintech that got acquired to a Canberra electrician now doing seven figures. Custom playbook, sized to your business.

Trusted by brands including

  • Bankwest
  • amaysim
  • Lenovo
  • Pandora
  • Fixter
  • Arbor Building
  • End Point Electrical
  • Fused Electrical Co
  • NBRS
  • Sellout Tickets
  • Discovertix
  • LittleTix
  • GoTradie

About myself.

Hey, I'm Ben Myatt-Bocarro. I join the dots between marketing, creative, sales, product and engineering so businesses hit their revenue targets. My career has run from turning millions in paid media into profit at agencies to owning full funnel growth for tech, DTC and SMB, in-house and as a consultant. I am happiest in the gap between short-term tactics and long-term strategy, with a spreadsheet open and an experiment running. Plenty has worked. Plenty hasn't. That is the reality of growth.

  • Affectionately known as 'Lead Gen Ben' among clients and workmates
  • A sucker for a good read and a hearty conversation
  • Relentlessly curious, a sports tragic and an adventure seeker
  • Foodie at heart, happiest travelling somewhere new and meeting new people
  • Passionate about sustainability and the environment
$40M+

Profitable ad spend managed

30+

Brands worked with

12+

Years of experience

36

Countries travelled

Selected work

A selection of campaigns and programs covering strategy, paid media and measurable commercial impact.

How we'll work together

Two seats, one retainer. You get a senior marketing leader either way. The only question is who's driving.

You fly · I'm by your side

Copilot

For teams that already execute and need senior judgement on tap.

What you get

  • A weekly strategy session
  • Reviews of campaigns, copy and creative within one business day
  • A quarterly plan and budget
  • A direct line on Slack or WhatsApp

Best fit: An in-house marketer or agency already doing the work.

I fly · you're my crew

Captain

For founders without a marketing leader who want a system installed and run.

What you get

  • A 30-day diagnostic and plan
  • Ownership of the funnel and roadmap
  • A weekly cadence with your team
  • A monthly board-ready report
  • Management of any agencies or hires

Best fit: Businesses between roughly $1M and $20M revenue.

Both seats, first 30 days. Audit, plan, and the first quick wins shipped.

Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.

Open to equity or profit-share. Compensation can be a straight cash retainer, a mix of cash and equity, or profit-share. For early-stage companies where cash is tight but the upside is real, an aligned structure usually beats a pure retainer for both of us.

The last ten years

Agency, in-house, founder. The full history is on LinkedIn.

  1. 2025 / NowCo-FounderContent DepartmentSydney visual content studio: video, photo, motion and web.
  2. 2025 / NowHead of Growth and Fractional CMOCompound GrowthGrowth systems for SMBs and founders: demand, conversion, lead response and reactivation.
  3. 2022 / NowCo-FounderGrowth PeopleA community of 100+ senior growth operators across Australia and New Zealand.
  4. 2017 / NowFractional CMO and Growth ConsultantIndependentSaaS, professional services, DTC, finance and trades, including GoTradie and Upflowy.
  5. 2021 / 2024Growth Marketing LeadBasiqCore team through the acquisition by Cuscal. 3x inbound pipeline, 18x non-brand search traffic.
  6. 2020 / 2021Growth Marketing ManagerIn Marketing We TrustPaid social acquisition for Zero Co, CoreLogic and Rejuvenation Clinics of Australia.
  7. 2019 / 2021Growth Marketing LeadSTARTDFull funnel experimentation across market, product, model and channel fit.
  8. 2019 / 2020Growth ConsultantGrowth & CompanyDiagnostics and growth programs for investors and founders.
  9. 2018Digital Strategist and PlanneriProspectamaysim, Lenovo, Pandora and PayPal.
  10. 2016 / 2018Digital ExecutiveIkon CommunicationsOver $3.5M of digital media a year across the Bankwest retail portfolio.

What people say

Recommendations from the people I have worked with and for, taken from LinkedIn.

Alexandra McManus
Product Marketing, fintech
To say I will miss working with Ben is an understatement. His level headedness and strategic thinking, mixed with his 'dog-with-a-bone' ability to execute on what he knows will hit the mark is beyond impressive. It was clear the experience and knowledge of his field was immense and was something I admired from the get go and undoubtedly have learnt so much from him the last few years. We started roughly around the same time in the newly formed marketing function at Basiq, when the company was starting to scale and Ben has been an integral part of building Basiq's growth strategy. Without his contributions we wouldn't be where we are today! You will be sorely missed 'lead-gen' Ben and I will miss being able to spitball ideas and call on your wisdom everyday. What a team we made. Thank you for everything!
Victor Leung
Chief Marketing Officer, Brainiac
I hired Ben at Basiq when we started building out the marketing function, identifying a Growth marketer as a key hire. Ben fit the bill to a tee, bringing great skills and experience as we drove the Basiq brand forward. A strategic mind with great hands-on skills, Ben was able to introduce new ways of working into the business. Collaborative, open-minded and never afraid to ask questions and give an opinion, Ben was a great colleague to work with and was a key asset to the marketing team and the Basiq business. It was a pleasure working with Ben over the last few years.
Paul Hewett
CEO, In Marketing We Trust
Working with Ben has been a pleasure. He is an experienced digital marketing professional and always brings a high level of strategic thinking, technical expertise, and commercial competence to every situation. He is results-focused and super motivated, just give him an objective and he will hit it! Thanks for everything Ben.
Nick Brogden
Founder, EarnedMedia.com.au
I've worked with many talented people in the digital marketing space over the last 15 years and I can tell you Ben is up there with the best. He has strong knowledge across marketing channels and most importantly he is able to use that knowledge to create solid strategies that achieve goals.

What sits inside the seat

Four systems, run as one. Every engagement covers all four, whichever seat I'm in.

01

Demand

Paid social, search

02

Conversion

Landing pages, CRO, funnels

03

Lifecycle

CRM, automation, reactivation

04

Measurement

GA4, attribution, reporting

Frequently asked questions

What does it cost?

One retainer, either seat, priced as a fraction of a full-time CMO. I'll give you the number on the first call once I know the scope.

How fast will I see results?

Plan and first changes inside 30 days. Paid lead engines usually show inside 60 to 90 days. Organic and lifecycle take longer, and I'll tell you which is which before we start.

Who is this not for?

Businesses that want someone to press buttons in Ads Manager without a strategy. Anyone who wants a guaranteed number before we've looked at the data.

What if it isn't working?

We review the numbers monthly. If they aren't moving and we can't see why, we stop. No lock-in beyond the month.

Do you do the execution too?

In Captain, your team executes and I lead. If you don't have a team, Compound Growth and Content Department can do the building.

Let's work out which seat fits.

Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.

Or reach me directly at ben@compoundgrowth.au or 0403 977 189