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Ben Bocarro, Digital Marketing Consultant

Ben Bocarro

I help businesses grow through data-driven, full funnel digital marketing.

Independent consultant with a keen eye for detail and a holistic approach. No one size fits all, so every strategy gets built for the business it serves.

Trusted by brands including

  • Bankwest
  • amaysim
  • Lenovo
  • Pandora
  • Fixter
  • Arbor Building
  • End Point Electrical
  • Fused Electrical Co
  • NBRS
  • Sellout Tickets
  • Discovertix
  • LittleTix
  • GoTradie

About myself.

Hey, I'm Ben Bocarro. I join the dots between marketing, creative, sales, product and engineering so businesses hit their revenue targets. My career has run from managing millions in paid media at agencies to owning full funnel growth for tech, DTC and SMB, in-house and as a consultant. I am happiest in the gap between short-term tactics and long-term strategy, with a spreadsheet open and an experiment running. Plenty has worked. Plenty is in the garbage bin. That is the reality of growth.

  • Affectionately known as 'Lead Gen Ben' or 'Demand Ben' among workmates
  • A sucker for a good read and a hearty conversation
  • Relentlessly curious, a sports tragic and an adventure seeker
  • Foodie at heart, happiest travelling somewhere new and meeting new people
  • Passionate about sustainability and the environment
$0M+

Ad spend managed

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Brands worked with

0+

Years of experience

0

Countries travelled

Selected work

A selection of campaigns and programs covering strategy, paid media and measurable commercial impact.

How we'll work together

Same senior leadership, same price. The only question is which seat I'm in. On our first call I'll tell you which one actually fits how you operate.

You fly · I'm in the right seat

Copilot

For teams that already have marketing muscle and need senior judgment on tap, not someone to run it. You set the agenda and drive execution. I bring strategy, gut-checks on your campaigns and copy, and pattern-matching from a decade across banks, telcos, fintech and trades, on call over async and standing strategy sessions. You're buying decision quality and speed.

I fly · you're my crew

Captain

For founders without senior marketing leadership who want a proven system installed and run. I own direction and the funnel, run the playbook step by step, set the cadence, and deliver board-ready reporting. Your team executes. You get a marketing leader and a playbook, not just advice.

Either seat, same retainer. I'll tell you which one fits on the first call.

Open to equity or profit-share. Compensation can be a straight cash retainer, a mix of cash and equity, or profit-share. For early-stage companies where cash is tight but the upside is real, an aligned structure usually beats a pure retainer for both of us.

The last ten years

Agency, in-house, founder. The full history is on LinkedIn.

  1. 2025 / NowCo-FounderContent DepartmentSydney visual content studio: video, photo, motion and web.
  2. 2025 / NowHead of Growth and Fractional CMOCompound GrowthGrowth systems for SMBs and founders: demand, conversion, lead response and reactivation.
  3. 2022 / NowCo-FounderGrowth PeopleA community of 100+ senior growth operators across Australia and New Zealand.
  4. 2017 / NowFractional CMO and Growth ConsultantIndependentSaaS, professional services, DTC, finance and trades, including GoTradie and Upflowy.
  5. 2021 / 2024Growth Marketing LeadBasiqCore team through the acquisition by Cuscal. 3x inbound pipeline, 18x non-brand search traffic.
  6. 2020 / 2021Growth Marketing ManagerIn Marketing We TrustPaid social acquisition for Zero Co, CoreLogic and Rejuvenation Clinics of Australia.
  7. 2019 / 2021Growth Marketing LeadSTARTDFull funnel experimentation across market, product, model and channel fit.
  8. 2019 / 2020Growth ConsultantGrowth & CompanyDiagnostics and growth programs for investors and founders.
  9. 2018Digital Strategist and PlanneriProspectamaysim, Lenovo, Pandora and PayPal.
  10. 2016 / 2018Digital ExecutiveIkon CommunicationsOver $3.5M of digital media a year across the Bankwest retail portfolio.

What people say

Recommendations from the people I have worked with and for, taken from LinkedIn.

Victor Leung
Chief Marketing Officer, Brainiac
I hired Ben at Basiq when we started building out the marketing function, identifying a Growth marketer as a key hire. Ben fit the bill to a tee, bringing great skills and experience as we drove the Basiq brand forward. A strategic mind with great hands-on skills, Ben was able to introduce new ways of working into the business. Collaborative, open-minded and never afraid to ask questions and give an opinion, Ben was a great colleague to work with and was a key asset to the marketing team and the Basiq business. It was a pleasure working with Ben over the last few years.
Shannon Rennie
Freelance writer and content developer
I had the pleasure of working with Ben for 18 months while he was Basiq's Growth Marketing Manager. He's the type of person anyone would want on their team; a strong strategic thinker, always considering the bigger picture, who also gets the job done. Ben is excellent at what he does and throughout the time we worked together proactively expanded his knowledge and experience as the industry evolved. I very much enjoyed collaborating with and learning from him and would not hesitate to work with him again.
Emilie Pomeroy
Marketing, Prosple
Ben has been an amazing mentor for me this year. He has a ton of knowledge and experience in the field, and has been so helpful in providing advice and guidance as I navigate my marketing career. He's great at breaking down complex concepts and making them easy to understand, and is always there to support and encourage me. He has a true understanding of the latest trends and techniques in the industry and was always willing to share this knowledge with me. I am super grateful for all of the support and guidance he has provided me. He would be able to provide valuable support and guidance to anyone who works with him.
Nick Brogden
Founder, EarnedMedia.com.au
I've worked with many talented people in the digital marketing space over the last 15 years and I can tell you Ben is up there with the best. He has strong knowledge across marketing channels and most importantly he is able to use that knowledge to create solid strategies that achieve goals.
Paul Hewett
CEO, In Marketing We Trust
Working with Ben has been a pleasure. He is an experienced digital marketing professional and always brings a high level of strategic thinking, technical expertise, and commercial competence to every situation. He is results-focused and super motivated, just give him an objective and he will hit it! Thanks for everything Ben.
Alexandra McManus
Product Marketing, fintech
To say I will miss working with Ben is an understatement. His level headedness and strategic thinking, mixed with his 'dog-with-a-bone' ability to execute on what he knows will hit the mark is beyond impressive. It was clear the experience and knowledge of his field was immense and was something I admired from the get go and undoubtedly have learnt so much from him the last few years. We started roughly around the same time in the newly formed marketing function at Basiq, when the company was starting to scale and Ben has been an integral part of building Basiq's growth strategy. Without his contributions we wouldn't be where we are today! You will be sorely missed 'lead-gen' Ben and I will miss being able to spitball ideas and call on your wisdom everyday. What a team we made. Thank you for everything!
Simon Train
Founder and COO, GMS and CASPR
The time that Ben was working for my agency, he was an asset to the business. He was capable of working autonomously, and got on well with both the clients and the rest of the team. I trusted him with the quality of his work and was confident in his abilities. He brings a lot of value as a member of any team, with his thorough knowledge of many digital marketing aspects, as well as his deep analytic and strategic thinking skills.
Joseph Fitzgibbon
Growth advisor to startups and VCs
I've known Ben for 2 years and had the pleasure of working with him at Growth & Company. During his time at G&C he showed a natural ability to understand and decipher complex growth and business problems. He was able to uncover valuable insights from product and advertising data, and to provide actionable changes to clients to allow them to rapidly accelerate their growth. One client grew 50% in a week just from Ben's recommendations. He was a valuable member of the team and would be a true asset for any company requiring an experienced growth marketer.
Jessica To
General Manager, Mindbox
Ben worked in my team as a digital executive and during his time at Ikon managed and implemented various digital and social campaigns across the acquisition and content patch. He worked with a number of different clients and developed some great external relationships with clients and media partners. Ben has a passion for digital media and is a prompt, confident and motivated operator. I wish him all the best for his future endeavors.
Blake Micola
Founder, GMS and CASPR
I had the pleasure of working with Ben to support the growth of our agency across numerous accounts on both social & search platforms. Ben is one of those utilities that you can trust to do the job autonomously, whilst going over and above for the accounts/clients he's working on. He always suggests new ideas and trends and seems to be 1 step ahead of everyone else. I'd highly recommend Ben, and I hope to work with him again in the near future! Cheers Ben.
Chris Richardson
Chief Marketing Officer and Board Member
Ben was an outstanding member of the team while at iProspect. His knowledge and passion for the Digital industry meant that he was regularly able to provide his clients with new and innovative solutions to their business problems. I'd happily recommend Ben for future roles.

Services I provide

Helping businesses find growth across the full funnel, from first impression to repeat purchase.

01

Digital Strategy

Campaigns are only as good as the research and strategy behind it. Get the basics right and the rest will follow.

Research, Planning

02

Social Media Ads

Facebook, Instagram, Pinterest, TikTok, Snapchat. Utilise profitable social strategies to unlock growth.

Meta, TikTok, Pinterest

03

Google Ads

Capture your audience’s attention when they are actively searching for your brand or product and service type.

SEM, YouTube, Display

04

Website Analytics

Avoid useless vanity metrics. Dive deep into your website traffic to unveil valuable insights to help make business decisions.

GA4, Measurement

05

Conversational Marketing

Messenger and chat marketing can level up customer engagement, sales and support through one to one, conversational marketing.

Manychat, Messenger

06

Sales Funnels

Upgrade your funnel, increase performance. Convert more users through a well designed sales funnel that engages prospects at every step.

CRO, Landing Pages

07

Marketing Automation

You’re busy, it happens to the best of us. Use technology to automate low value tasks, leaving more time and resource to focus on high ROI work.

Lifecycle, CRM

08

Influencer Marketing

One of the most underrated channels. I’ll help you navigate the murky influencer waters to help scale your business.

Creators, Partnerships

Frequently asked questions

Are you experienced?

Chances are I’ve never worked on a project exactly like yours, but I have worked on numerous marketing projects, from large scale multi-million dollar campaigns for large corporations to small, monthly budget campaigns with local businesses. Those experiences have given me a skill set and a set of learnings to leverage for the next one.

Are you available?

The truth? It depends. My work cycle varies and is constantly evolving as I work across a number of clients in various capacities. Get in contact if you have a project or business that needs help with their digital marketing.

Are you expensive?

Marketing should make your business more money than you put in, a positive ROI if you will. With that in mind, marketing should be seen as an investment. An investment in data, attention and awareness. Any other mindset will be inefficient for the both of us. I provide the knowledge and expertise to help my clients succeed online, so my costs reflect the value provided.

Are you interested?

Without a doubt. I’m always free to chat with anyone looking to up their digital game. I’m a firm believer in over-delivering on value, so feel free to reach out and I’d be happy to help where I can. That said, if it’s not the right fit for either of us then I’m happy to point you in the right direction.

Let’s bring your idea to life

Tell me about your business and what you want digital marketing to do for it. I’ll come back with an honest view on whether I can help.

Or reach me directly at ben@compoundgrowth.au